Meet Rowan: A Free Showit Website Template made for Coaches, VAs & Creative Business Owners.
Building a website has a funny way of sitting on your to-do list for months. You know you need one, you want it to look good, but somehow client work, life admin, and approximately seventeen other things always seem to get in the way first.
Rowan is our answer to that: a free Showit website template that’s clean, modern, and genuinely easy to set up—built for the kinds of businesses we love supporting most.
👉🏻 Click here to view the demo.
Who is the Rowan template for?
Rowan is a great fit if you’re a coach, VA, health and wellness brand, or creative entrepreneur who’s ready to have a proper website without spending months figuring out how to build one. More specifically, it works really well if you’re a:
- Life, business, or health coach ready to attract aligned clients online
- Virtual assistant or online service provider who needs a professional web presence
- Health and wellness brand (think nutritionists, personal trainers, therapists, and holistic practitioners)
- Creative freelancer or consultant who wants a clean, minimal site without the tech headache
- Small business owner who needs something beautiful up quickly, without hiring a designer
Essentially, if you’ve been putting off your website because it all feels like too much—Rowan is your starting point.
What’s included in the free Rowan Template?
Rowan is a one-page website—but don’t let that fool you into thinking it’s basic. It’s packed with everything a service-based business actually needs to convert visitors into enquiries, built with strategy at every turn.
1. Strategically Designed Sections
The template is built as a single scrolling page with carefully ordered sections that guide your visitor from first impression to taking action. Each section comes with copy prompts so you’re never staring at a blank box wondering what to actually write. The sections include:
Intro: a strong opening that tells visitors exactly who you are and how you can help them
About: space to connect, build trust, and share your story
Services: showcase what you offer with clarity
Testimonials: optional space to feature comments or reviews from past clients
Opt-in & Freebie: a dedicated section to grow your email list (and if you don’t have a freebie yet, simply hide it—more on that below)
Every section can be reordered or hidden to suit your business so you’re in full control of how your site looks and flows.
2. A Built-in Blog
Rowan also comes with a blog—and this might be one the best things about it. Having a blog on your website is one of the most powerful (and underrated) things you can do for your business. It helps you show up in Google search results, build trust with potential clients before they even reach out, and create content that works for you long after you’ve posted it. It keeps driving traffic, answers questions your dream clients are already googling, and warms them up to working with you, all without you having to show up on social media every single day.
The Rowan blog is powered by WordPress, which integrates seamlessly with Showit. Your beautiful Showit design stays front and centre, while WordPress handles all the blogging functionality behind the scenes—it’s genuinely the best of both worlds.
3. Design Details That Make It Stand Out
Rowan has a clean, modern aesthetic, but it’s not plain. There’s a customizable checkered pattern woven into the design that adds a fun pop of personality. You can change the color to match your brand or toggle it off completely if it’s not your vibe. The template also comes with brand colors, fonts, and free-to-use images, so from the moment you open it, it already looks like a real website. Of course, we’d always recommend swapping in your own imagery and branding to make it truly feel like you.
What is Showit—and why is it worth using?
If you’re new to Showit, here’s the short version: it’s a website platform built for creatives and small business owners who want full design freedom without needing to know a single line of code. Here are a few reasons it’s become such a favorite in the online business space:
Drag-and-drop design—no coding required
Showit works as a true drag-and-drop builder, which means you can place anything exactly where you want it with no awkward grid constraints or mystery spacing issues. If you can imagine it, you can build it.
Switch your brand colors and fonts in seconds
Showit has site-wide design settings, which means you can update your brand colors and fonts across the entire site in just a few clicks. No hunting through individual pages—change it once and it updates everywhere.
Swap images easily
Replacing images in Showit is quick and straightforward. Upload your photos and drop them straight into the design. No resizing nightmares or mysterious upload errors.
Edit mobile and desktop separately
This is one of Showit’s biggest advantages. Rather than trying to auto-fit your desktop design onto mobile (and crossing your fingers it looks okay), Showit lets you edit both versions independently. Your mobile site can be perfectly designed rather than just ’good enough.’
Built-in SEO settings
Showit has built-in SEO settings for every page, so you can add your meta titles, descriptions, and alt text without needing a separate plugin or any technical knowledge. Getting found on Google starts with the right foundations, and Showit makes that accessible for everyone.
Common questions about Showit & free website templates
Do I need to pay for Showit to use this template?
Yes, the template itself is free to download, but you’ll need a Showit account to use it. Showit is a subscription-based platform, so you’ll need a Showit plan to publish your site. The good news is that Showit offers a 14 day free trial for new customers so you can explore before committing PLUS we have a code that will give you your first month completely free—that’s 6 weeks free in total!
Is Showit good for beginners?
Absolutely. The drag-and-drop canvas makes it genuinely accessible for people with no design or coding experience (I like to describe it as the Canva of the website builders). Add a template like Rowan into the mix and you’re starting with a beautifully structured foundation—you just need to make it yours.
Can I customize the free template to match my brand?
Yes—that’s the whole point. Rowan is fully customizable. Swap your colors and fonts using the site-wide design settings, replace the images with your own, reorder or hide any section, and use the copy prompts to fill in your content. It’s designed to flex around your brand, not the other way around.
What if I don’t have a freebie or opt-in yet?
No problem at all—just hide the opt-in section until you’re ready. One of the things I love most about Rowan is that it works for where you are right now, not just where you’re going. You can always bring that section back when the time is right.
Does Showit have good SEO?
Yes, and when you pair it with a WordPress blog, it becomes even more powerful. Showit’s built-in SEO settings give you full control over your meta data, and blogging consistently through the WordPress integration is one of the best long-term strategies for showing up in search results organically.
Ready to Download Your Free Showit Template?
If you’ve been sitting on the idea of a new website, let Rowan be the thing that finally gets it done. It’s free, it’s strategic, it’s beautiful, and it’s designed for exactly the kind of business you’re building.
Click below to download the free Rowan template, and you’ll get instant access along with everything you need to get started. And if you ever need support along the way, we’re always here—that’s how we do things at Wild Kind.
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